Tianrui Group won the title of "Qingdao Time-honored Brand"


On November 2, the Qingdao Municipal Bureau of Commerce issued a notice on the list of Qingdao time-honored Brands, saying that 28 enterprises meet the criteria for recognition of "Qingdao time-honored brands". Through continuous innovation and development, Tianrui Group plays an active role in brand building and promoting traditional culture, and is recognized as "Qingdao Time-honored Brand".

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Tianrui Group was founded in 1986, is one of the earliest animal husbandry equipment industry pioneer and practice enterprises in China. After more than 30 years of development, Tianrui has formed the whole industrial chain model with animal husbandry as the core, automatic equipment R&D and production + welfare breeding of laying hens + organic fertilizer processing + ecological tourism, and explored a "Tianrui path" of integrated development of primary, secondary and tertiary industries.

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Tianrui Group's "Tianrui" brand has been identified as "China Well-known Trademark" by the State Administration for Industry and Commerce. The Group's animal husbandry machinery sector is "National high-tech Enterprise "," Standing director unit of China Animal Husbandry Association ", "President unit of China Animal Husbandry Association Animal Husbandry Engineering Branch ", and participated in drafting the formulation of national industry standards. The group's aquaculture sector is a special livestock products supply base for the sailing competition of the 2008 Olympic Games, the 2018 Qingdao Shanghai Cooperation Summit and the 2019 Navy Festival. It is also the first enterprise in China to sign a no-resistance aquaculture commitment letter with the China Animal Husbandry Association, actively practicing the concept of no-resistance aquaculture and ensuring food safety. In recent years, the group's newly added bio-organic fertilizer sector has the national bio-organic fertilizer production license, among which the "Research on harmless Treatment of animal husbandry Manure" project won the national Spark Plan project of the Ministry of Science and Technology, and the organic fertilizer sector won the "low-carbon Shandong Contribution Unit" jointly issued by ten departments of Shandong Province, including the Energy Conservation Office, the Department of Science and Technology, and the Department of Agriculture. Nowadays, Tianrui Group has been upgraded into a model of integrated development of one, two, three industries and six new industries. The park has been rated as "National AAA tourist attraction", "Shandong Province Industrial Tourism Demonstration site", "Shandong Province Agricultural Tourism Demonstration site", "Shandong Province Science Popularization Education Base", "Qingdao Primary and secondary School students' Research and Education Base" and so on.

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The "old" of time-honored brands lies in brand value, while the "new" lies in innovation and development. The award of "Qingdao Time-honored Brand" reflects Qingdao City's affirmation of Tianrui Group's inheritance and innovative development. Tianrui will cherish this honor, uphold the traditional skills, continue to inherit and innovate, deepen the "Tianrui model" to lead the healthy development of the industry, give full play to the positive role of the time-honored brand in brand building, consumption promotion, traditional culture promotion and other aspects, and better meet the needs of the people for a better life.


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